A Tasty Pixel

Experiences with some app promotion strategies

In the dim and distant past, while in a moment of neglecting my PhD to work on the very first version of Loopy (which is now currently one of the most popular music apps on the iPad!), I had grand visions of an almost totally passive income, making apps. I love the creative initial product development process and, with naive optimism, I pictured pumping apps out and then sitting back and watching the money roll on in. Tim Ferriss’s 4-Hour Workweek had me enthusiastically lifestyle-designing and dreaming of all my free moneys.

I bet I’m not the only one, but of course reality struck and we realised that the App Store aint that kind of beast. Like any other product, an app needs to be actively presented to the world on a regular basis, and needs to be nurtured to keep it fresh and relevant.

I say “we” because at this point, my partner Katherine joined me after this particular revelation, and became A Tasty Pixel’s part-time marketing director and PR strategist — it’s taken two of us to keep A Tasty Pixel’s wheels turning smoothly, and we still have a lot to learn.

I thought I’d take a moment to reflect on some of the lessons we’ve learned in the past year, in which we’ve released a relatively successful travel planning and travel assistant app, The Cartographer, a very successful live looping app, Loopy, and its big brother Loopy HD, and tried a bunch of promotion strategies, some successful, some not, and some that haven’t yet run their course.