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Hi! I'm Michael Tyson, and I run A Tasty Pixel from our home in the hills of Melbourne, Australia. I write on a variety of technology and software development topics. I've also recently returned from a 3.5-year journey around Europe in a motorhome.
I make Loopy, the live-looper for iOS, Audiobus, the app-to-app audio platform, and The Amazing Audio Engine, the iOS audio framework.
Experiences with some app promotion strategies
I bet I’m not the only one, but of course reality struck and we realised that the App Store aint that kind of beast. Like any other product, an app needs to be actively presented to the world on a regular basis, and needs to be nurtured to keep it fresh and relevant.
I say “we” because at this point, my partner Katherine joined me after this particular revelation, and became A Tasty Pixel’s part-time marketing director and PR strategist — it’s taken two of us to keep A Tasty Pixel’s wheels turning smoothly, and we still have a lot to learn.
I thought I’d take a moment to reflect on some of the lessons we’ve learned in the past year, in which we’ve released a relatively successful travel planning and travel assistant app, The Cartographer, a very successful live looping app, Loopy, and its big brother Loopy HD, and tried a bunch of promotion strategies, some successful, some not, and some that haven’t yet run their course. Read More »